HBP – Employer Branding

2019-05-08

Open Ground
09:00:00 am
09:00:00 am - 09:30:00 am

Coffee and registration

09:30:00 am
09:30:00 am - 11:00:00 am

Session 1: Fundamentals

  • What is the Employer Brand?
  • What are the benefits of a strong Employer Brand?
  • Why is Employer Branding important to HR?
  • What is employee engagement?
11:00:00 am
11:00:00 am - 11:15:00 am

Morning Coffee

11:15:00 am
11:15:00 am - 12:30:00 pm

Session 2: Strategy

  • Overview of key brand criteria:
    - Purpose, Vision, Values, Mission Statement, Proposition, Positioning, Personality and Audience
  • Evaluate your existing Employer Brand
  • Focus on Values
  • Employer Brand Proposition
12:30:00 pm
12:30:00 pm - 01:30:00 pm

Lunch and Discussion

01:30:00 pm
01:30:00 pm - 02:30:00 pm

Session 3: Implementation

  • Communicating the Employer Brand
  • Brand delivery through employees
  • Building an Employer Brand Culture
  • Brand Champion and Brand Ambassadors
02:30:00 pm
02:30:00 pm - 02:45:00 pm

Afternoon Coffee

02:45:00 pm
02:45:00 pm - 04:30:00 pm

Session 4: Sustainability

  • On Brand – Off Brand
  • Induction
  • Learning and development
  • Reward and Recognition
  • Measuring Success