| Open Ground |
09:00:00 am | 09:00:00 am - 09:30:00 am Coffee and registration |
09:30:00 am | 09:30:00 am - 11:00:00 am Session 1: Fundamentals- What is the Employer Brand?
- What are the benefits of a strong Employer Brand?
- Why is Employer Branding important to HR?
- What is employee engagement?
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11:00:00 am | 11:00:00 am - 11:15:00 am Morning Coffee |
11:15:00 am | 11:15:00 am - 12:30:00 pm Session 2: Strategy- Overview of key brand criteria:
- Purpose, Vision, Values, Mission Statement, Proposition, Positioning, Personality and Audience - Evaluate your existing Employer Brand
- Focus on Values
- Employer Brand Proposition
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12:30:00 pm | 12:30:00 pm - 01:30:00 pm Lunch and Discussion |
01:30:00 pm | 01:30:00 pm - 02:30:00 pm Session 3: Implementation- Communicating the Employer Brand
- Brand delivery through employees
- Building an Employer Brand Culture
- Brand Champion and Brand Ambassadors
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02:30:00 pm | 02:30:00 pm - 02:45:00 pm Afternoon Coffee |
02:45:00 pm | 02:45:00 pm - 04:30:00 pm Session 4: Sustainability
- On Brand – Off Brand
- Induction
- Learning and development
- Reward and Recognition
- Measuring Success
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